If a song catches on after being used to soundtrack comedy sketches or dance routines, the spread across the app is increased tenfold, rendering it inescapable in even the most disparate corners of the internet. But still, there's no science to what becomes popular on TikTok - the algorithm it uses to sort content on its homepage is randomized, with clips on each end of the popularity spectrum shuffled around and placed next to each other with no categorization. The songs that generally do well on TikTok are trap-influenced pop songs with ear-catching choruses and a massive beat drop. Pop stars and internet content creators alike have discovered that TikTok is just another way of cutting out the middleman: letting the listeners that know best decide what they want to hear most, without letting radio spins or late-night television performances dictate that for them. Even Coldplay, who became one of the biggest music acts in the world pre-social media, has made a TikTok account.
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Since its rise in popularity this year, the app, which has been owned by a Chinese media conglomerate since 2017, has been under scrutiny for a variety of concerns, including breaches of data privacy and facial recognition software research.
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But as the year ends, and the app boasts 500 million monthly users, plus superstar guest appearances and artists who can credit the start of their careers singlehandedly to the platform, it is clear that TikTok in a class of its own. The collective history of these platforms is messy, and TikTok is the same - publicly, rapidly changing the effects of its newness felt throughout pop culture and trickling down to the music industry. If you've never used the app, perhaps TikTok is easier to conceptualize in relation to other similar apps: as the second cousin of Snapchat, or the godchild of Vine. For the uninitiated, TikTok is a platform where users upload 15-second videos set to snippets of audio from the app's wildly expansive database, ranging from nonsensical noises to obscure anime clips.
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